Mobile Responsive Website

What is a Mobile Responsive Website?

A website classified as “mobile responsive” means that the website displays properly on all devices viewing the website. When you have a “mobile responsive” website you do not need a mobile version of your website just to make sure your website loads and appears properly on a mobile device.

In essence, a mobile responsive website ensures that you only need ONE website and that you do not need to build different versions of your website to appear properly on different devices such as a desktop computer, a laptop or devices with smaller screens such as that of a smart phone or tablet. No matter the device being used, your visitors will have no difficulties reading texts, viewing product galleries, viewing pricing and comparison tables, reports photos and videos.

Why do you need an OUTSTANDING website?

If you do not have a website, it is not a question of if you need one or not. The only question is how fast we can build it! A website is 100 percent necessary for 99 percent of all business owners. If you just started a business, a website should have been a part of your original business plan. If you already have a website, it may need some redesigning to improve its performance and to keep up with the times. Your website is your storefront online and depending on your business model, it may be your only storefront.

What does Google say about Responsive Website Design?

On June 6th 2012, Google published that the #1 format they want to see a mobile website built as is the “mobile responsive” method. See below for the exact quote directly from Google’s mouth: “Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. “This is Google’s recommended configuration.” 

Why cater to PCs, Smart Phones, and Tablets?

How people consume content online has drastically shifted due to the wide adoption of smartphones and tablets. In August 2012, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views. This was nearly double the figures from August 2011. Personal computers continue to dominate with 86.7 percent of all page views. However, this figure is a 6.4 point decline from 2011. A growing number of US consumers are turning to a growing number of devices to stay connected.

With this shift in platform well under way, you will be challenged to stay ahead of your target market’s usage curve and provide optimal presence with the content they want, when and where they want it. It is imperative to maintain your audience, market and revenue share in the ‘traditional’ PC platform while capturing market share and monetizing emerging platforms. 

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as those found on Google, Yahoo and Bing) for search queries related to your business, brand, product or service. SEO is a long term effort and it will not produce high ­impact results. The success of SEO relies on continuous adjustments due to many factors, including your competition. 

Why Implement SEO?

Search engine optimization performed properly results in higher rankings for your website on relevant searches with the ultimate goal of achieving the number one position on the first page of Google. The higher your site is ranked on the search engine results pages, the higher the click-through rate, which results in a greater number of visits to your site. SEO will remain a potent part of the online marketer’s arsenal for the foreseeable future. In fact, the expansion of local search and the birth of local buzz services are extensions of SEO. 

Social Media Optimization (SMO)

What is Social Media Optimization?

Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. Social media optimization increases awareness about a business, brand, product or service; as well as amplifies the engagement with your target audience, and so generating more leads, prospects, and customers.

Social Media Optimization is a task­ extensive online marketing effort requiring expertise and manpower. It is a rather long-term effort and requires everyday tasks to reach a critical mass of fans, followers, and connections, to achieve high ­growth momentum. Do not expect instant results. But rather expect results to pick­up cumulatively as your content and connections build up over time. 

Why Employ SMO?

Social media is a fast growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about businesses, brands, products, and services through status messages, likes, tweets, links, photos, and videos. 

Local Buzz

What is Local Buzz?

Local Buzz is the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online. 

Why do you need Local Buzz?

Did you know that local search has grown by 144 percent from 2007 to 2011? Local listings on Google Places, Bing Local, Facebook Places, and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalizes on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene.

The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-­the­-go for instant information found in local business listings moments before they actually drop by and buy. Duplicate local business listings are confusing to both users and search engines. Not being present on local listings is worse. 

Pay Per Click Advertising

What is Pay Per Click Advertising?

Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network. 

Why do you need PPC?

Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue.

Do you want more online visibility for people who have already shown interest in your products/services without paying for impressions? Use remarketing and let your banner ads “follow” your prospects even after they leave your website. Realize the instant targeted traffic, leads, and sales that PPC delivers to businesses! Retarget visitors who have left your website and transform them to customers! Get a PPC and a Remarketing consultation now!

You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads.

Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!!

With remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you. 

Website Audit/Evaluation

What is a Website Audit Report?

Your website is the core of your online marketing strategy. SEO, PPC, social media optimization ­all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected. An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “check-up” for your website annually. 

Why do you need a Website Audit Report?

In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.

Two of their major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low-quality content and Penguin updates are targeting web spam. Stay ahead of the game and have us run an audit report on your website.

A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!

We recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customize your SEO campaign. 

Online Reputation Management

What is Online Reputation Management?

Your online reputation is important. With the huge and ever­-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services. 

Why Monitor Your Online Reputation?

According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries ­ or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.

Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.